These outgoing charmers are the jokers in the pack. They are “people people”, usually more extroverted than introverted, who get by in life on their smooth, easy-going manner. 
As their name suggests, they can be charming and extremely persuasive – in sales they’re great openers, but often fall down on the close. At their best they are quick-witted, creative and full of energy with great social skills. At their worst they can be flippant, sarcastic, verbal bullies who use humor to hurt and never see a job through to its conclusion.
Persuaders are optimistic, cheerful, confident and full of energy. Like rulers they are extroverts, have short attention spans, like fast movement and are not terribly detailed. Like unifiers they are relationship-oriented “people people” – they are more interested in who they’re with rather than what it is that they’re doing.
Persuaders love to tell funny stories and always have an anecdote at hand for any occasion – it doesn’t matter what the topic or situation, a persuader will know someone, something, or somewhat about it. They love the sound of their own voice – and making fun of other people’s. Some of them are excellent impressionists, taking off the boss or your great aunt Edna to a tee. With great social skills persuaders can talk their way out of all kinds of situations – or they’ll try to. They hate to be embarrassed in public so will do everything they can to “explain away” behavior that may land them in trouble.
Hugely creative, persuaders are wonderful innovators with their “blue skies” thinking – some of their plans, however, may turn out to be impractical. Also, they are not great on follow-through – they leave that to the rulers and the examiners. Easily distracted, they like a lot of “color and movement” and the joke in the workplace or at school is that you can lure a persuader with anything shiny.
Famous persuaders include Bart Simpson and Bobby Hill, and in real-life Jim Carrey, Richard Branson and Ellen de Generes.
