The no-nonsense, “get it done” types, rulers are extremely task-focused, direct individuals. They tend to be more extroverted and certainly do not suffer fools gladly. 
Great in a crisis, they can mobilize and organize quickly – whether they’ve made the right decision or not! They love being in charge and telling people what to do – unfortunately they can come across as being too strident. At their best they are results-driven, goal-oriented “do-ers” who can be counted on to get the job done. At their worst they can be intolerant, dictatorial control-freaks who find it difficult to delegate and end up micro-managing.
Quick-witted and determined, rulers represent the strong personality type of the PURE system. Rulers are ambitious, energetic, natural leaders. Like persuaders they are extroverts, like things to move along quickly and are not keen on a lot of detail. Like examiners they are task-oriented and stick to facts – they have less social skills than unifiers and persuaders.
Rulers are ambitious and goal-oriented. They don’t suffer fools gladly and can overpower other personality types, especially unifiers who can find them abrasive. Rulers hate being ripped off or taken advantage of and so can come across as demanding and controlling.
Fantastic in a crisis, rulers can give out tasks at the drop of a hat (although they have to be careful not look over people’s shoulders while they’re doing it). In sales they are fantastic closers, especially if they are working with persuaders who have already warmed up the prospect.
Famous cartoon rulers include Mr Burns and Hank Hill, and in real-life Donald Trump, Winston Churchill and Nancy Grace.
